Volume 3, Issue 11, April 2017 (Current issue)

( ISSN : 2349 – 5677 )

S. No. Name of Research Article (Volume 3, Issue 11, April 2017) Page No.
1. RELATIONSHIP BETWEEN ENTERPRENURIAL MINDSET AND PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN KISUMU COUNTY, KENYA
(Author’s: Otieno Jael Adongo)
1-11
2. CHEQUE CLEARANCE AND LIQUIDITY TRANSMISSION IN LOW-INCOME ECONOMIES
(Author’s: Dr. Welcome Sibanda)
12-30
3. REDEFINING KEY CONTROLS FOR SYSTEM DEVELOPMENT LIFE CYCLE (SDLC) COMPLIANCE
(Author’s: Varun Vohra)
31-36
4. A CONCEPTUAL STUDY ON THE IMPACT OF DEMONETIZATION ON THE INDIAN REAL ESTATE
(Author’s: Dr. Mansi Kukreja, Ms. Pallabi Mukherjee, Ms. Jolly Sushma)
37-41
5. IMPACT OF ADVERTISEMENT ON BUYING DECISION OF CARS WITH REFERENCE TO CHENNAI CITY
(Author’s: Dr. R.Satish, Mr.K.Kaliyaperumal)
42-49
6. CONSUMERS’ PERCEPTION TOWARDS SERVICE QUALITY OF LIFE INSURANCE COMPANIES IN TRICITY: – (CHANDIGARH, MOHALI AND PANCHKULA)
(Author’s: Dr. Ramna single, Veena rani)
50-59
7. INFLUENCING POWER OF ADVERTISEMENT ON CONSUMER BEHAVIOUR: A STUDY ON FAST MOVING CONSUMER GOODS (FMCG)
(Author’s: Ms. Surbhi)
60-71
8. THUS SPAKE OF THE SUV CAR CUSTOMERS OF CHENNAI CITY ABOUT THE NEGATIVE IMPACT OF THE ADVERTISEMENTS
(Author’s: Dr. R.Satish, Mr.K.Kaliyaperumal)
72-77

IJBEMR JOURNAL

 

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IBI Impact Factor 4.07,

INDEX COPERNICUS 56.29,

ITRDA Impact Factor 3.035

DJQF Quality Factor 0.80

COSMOS Impact Factor 4.363