Volume 2, Issue 4, September 2015

( ISSN : 2349 – 5677 )

S. No.	Name of Research Article (Volume 2, Issue 4, September 2015)	Page No.
1.	A STUDY ON THE CHALLENGES ARISING IN THE ORGANISED RETAILING IN INDIA (Author: Rahul Singh, Dr. Jeet Singh)	1-12
2.	INDIA AS AN EMERGING FINANCIAL MARKET : PRE AND POST LIBERALIZATION SCENARIO (Author: Sudhansu Sekhar Nanda)	13-27
3.	MATERIALISM AND COMPULSIVE BUYING: AN EXPLORATION OF INDIAN YOUTH (Author: Rimple Manchanda)	28-40
4.	SURROGATE ADVERTISING : THE AWARENESS AND DOES IT HELPS TO PROMOTE CORE PRODUCT ITSELF IN INDIAN CONTEXT (Author: Prof.Manjunath.G., Mr.SreekanthP.K)	41-54
5.	RATIONAL & IRRATIONAL FACTORS AFFECTING REAL ESTATES BUYING BEHAVIOUR OF DIFFERENT NATIONALITIES WITH SPECIAL REFERENCE OF DUBAI : A SURVEY (Author’s: Dr. Anand Bajpai, Mr. Prakash Bhalchandra)	55-67
6.	THE INFLUENCE OF INFLATION ON FINANCIAL RATIO AGAINST ONE OF THE COMPANIES LISTED AT THE IDX (Author’s: Agus Sumitra SE. MM)	68-84
7.	MODERATING VARIABLE AT FINANCIAL RATIOS : EVIDENCE FROM INDONESIA (Author’s: Eha Hasni Wahidhani, SE. MM)	85-98
8.	ALTERNATIVE PERSPECTIVES OF SERVICE QUALITY AND CUSTOMER SATISFACTION – THE MANAGERIAL RESEARCH AND IMPLICATIONS: AN ANALYSIS IN SELECT BANKS (Author’s: Dr. Savita Nanda)	99-114