Volume 3, Issue 11, April 2017

( ISSN : 2349 – 5677 )

S. No.	Name of Research Article (Volume 3, Issue 11, April 2017)	Page No.
1.	RELATIONSHIP BETWEEN ENTERPRENURIAL MINDSET AND PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN KISUMU COUNTY, KENYA (Author’s: Otieno Jael Adongo)	1-11
2.	CHEQUE CLEARANCE AND LIQUIDITY TRANSMISSION IN LOW-INCOME ECONOMIES (Author’s: Dr. Welcome Sibanda)	12-30
3.	REDEFINING KEY CONTROLS FOR SYSTEM DEVELOPMENT LIFE CYCLE (SDLC) COMPLIANCE (Author’s: Varun Vohra)	31-36
4.	A CONCEPTUAL STUDY ON THE IMPACT OF DEMONETIZATION ON THE INDIAN REAL ESTATE (Author’s: Dr. Mansi Kukreja, Ms. Pallabi Mukherjee, Ms. Jolly Sushma)	37-41
5.	IMPACT OF ADVERTISEMENT ON BUYING DECISION OF CARS WITH REFERENCE TO CHENNAI CITY (Author’s: Dr. R.Satish, Mr.K.Kaliyaperumal)	42-49
6.	CONSUMERS’ PERCEPTION TOWARDS SERVICE QUALITY OF LIFE INSURANCE COMPANIES IN TRICITY: – (CHANDIGARH, MOHALI AND PANCHKULA) (Author’s: Dr. Ramna single, Veena rani)	50-59
7.	INFLUENCING POWER OF ADVERTISEMENT ON CONSUMER BEHAVIOUR: A STUDY ON FAST MOVING CONSUMER GOODS (FMCG) (Author’s: Ms. Surbhi)	60-71
8.	THUS SPAKE OF THE SUV CAR CUSTOMERS OF CHENNAI CITY ABOUT THE NEGATIVE IMPACT OF THE ADVERTISEMENTS (Author’s: Dr. R.Satish, Mr.K.Kaliyaperumal)	72-77