Volume 7, Issue 4, 2022

(ISSN : 2349 – 5677)

S. No.	Name of Research Article (Volume 7, Issue 4, 2022)	Page No.
1.	FINANCIAL PERFORMANCE ANALYSIS OF LEADING TWO-WHEELER MANUFACTURING COMPANIES IN INDIA – A COMPARATIVE STUDY (Author’s: K. Krishnamoorthy, Dr. R. Vijayapriya)	1-11
2.	BRIDGING THE GAP IN RECRUITMENT INTEGRATION: A COMPREHENSIVE APPROACH TO SYNCING WORKDAY AND GREENHOUSE FOR EFFECTIVE POSITION MANAGEMENT (Author’s: Shweta Pandey, Sumit Pandey)	12-22
3.	REVOLUTIONIZING STAKEHOLDER COMMUNICATION: HOW BUSINESS INTELLIGENCE TOOLS ARE RESHAPING REPORTING AND DECISION-MAKING (Author’s: Manoj Gudala)	23-35
4.	FACILITY MANAGEMENT OPERATIONS: TRANSITIONING FROM REACTIVE TO PROACTIVE WITH MACHINE LEARNING, DEEP LEARNING, AND AI (Author’s: Ramakrishna Manchana)	36-65
5.	ASSESSING THE EFFECTIVENESS OF E-MARKETING STRATEGIES IN SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) (Author’s: Mauricio Alberto Cabrera-Salazar, Julian Andres Salazar Arbelaez)	66-80
6.	TRANSITIONING LEGACY BANKING APPLICATIONS TO MODERN JAVA FRAMEWORKS (Author’s: Vikas Kulkarni)	81-87
7.	GENERATIVE ADVERSARIAL NETWORKS IN BUSINESS ANALYTICS: SIMULATING MARKET DYNAMICS FOR STRATEGIC CONSULTING (Author’s: Daria Kalishina )	88-101
8.	WEARABLE TECHNOLOGY AND SOCIAL IMPACT: PRODUCT MANAGEMENT FOR SOCIAL GOOD (Author’s: Darshak Sanghavi)	102-107
9.	MACHINE LEARNING-BASED REVENUE PER AVAILABLE ROOM (REVPAR) FORECASTING FRAMEWORK FOR HOTEL REVENUE MANAGEMENT (Author’s: Anirudh Reddy Pathe)	108-116